Post by account_disabled on Mar 6, 2024 0:01:24 GMT -5
Did you know that, in the European Union alone, the average number of users who make online purchases has increased by 13% since 2017, with a current average of 67%? This is what the data from e-commerce statistics for individuals reveal. This business model in which companies sell to individuals, whether physically or digitally, is known as B2C or Business to Consumer. However, it is true that the B2C model in the digital field has been boosted mainly after the recent health pandemic , with which more users have opted for online purchasing. Without going any further, at a global level, China leads the online retail sector, with a market share of 2.4 billion euros in 2021, and is followed by other countries, such as the US, the United Kingdom, Japan, South Korea and Germany. And this business model is, without a doubt, the preferred one for many companies. Do you want to know exactly what B2C is? We tell you everything. CTA Post What is B2C? Before delving into what B2C is, it is important to differentiate it from B2B (Business to Business) . In this sense, the latter refers to the commercial relationships established between two companies, that is, its objective is to sell products or services to other companies.
The other hand, B2C or Business to Consumer could be translated into Spanish as “from companies to consumers.” It is a business model in which companies offer products and services to the general public , with the objective of obtaining a percentage of profitability during the transaction. In short, your ideal client is the end consumer. Likewise, B2C companies must also take care of the entire logistics, accounting or warehouse part , which is usually invisible to Europe Mobile Number List consumers. On the other hand, additional services such as customer service or after-sales support are also offered . This point is vital, since much of the success will depend on the customer's satisfaction with both the product and the treatment received. As you can see, this way of obtaining profitability is very old and with which you probably have closer experience, given that any business, from a physical store to an e-commerce, where you buy on a regular basis can be considered a model of B2C business. advantages-of-b2c If you want to know the advantages of B2B, click on the image And the disadvantages? Although the B2C business model offers many advantages like the ones you have seen, it is not perfect and has some limitations.
Some of the most notable are the following: Get recurring customers: unlike B2B, in B2C it is difficult to have a portfolio of customers who buy periodically. This forces businesses to constantly come up with strategies to attract new customers and increase brand recognition. Competition: nowadays, in most market niches, competition is fierce, so it is essential to have a good value proposition that differentiates you from the competition. Demand: Nowadays, information about any product or service is just a click away. Easy access to information is making customers increasingly aware and demanding when purchasing. To overcome this requirement, it is essential to know the target audience and offer an impeccable service. Otherwise, criticism and bad opinions will start to affect your business in a matter of days. Customer service: Customer service is another of the difficult points of B2C businesses. It is not enough to offer a quality B2C product, but you must also take care of every detail of the sales process and accompany the customer at all times. In B2C, a dissatisfied customer can mean a large loss of potential customers, so you must be vigilant and act quickly if any problem arises.